LinkedIn Ghostwriting

Your expertise. A consistent presence. Zero time writing.

For payments, banking and embedded finance leaders who have important things to say and a business to run. I write your LinkedIn content in your voice, grounded in real fintech intelligence.

Your LinkedIn profile should be working harder than it is.

A strong personal brand on LinkedIn builds pipeline, attracts talent, and puts you front of mind when a serious decision is being made. Your audience is there: the CFOs, CTOs, procurement leads and investors who decide whether to take a meeting.

The problem is time. Writing thoughtful, consistent content simply does not make the priority list when you are running a team, managing a product roadmap or closing deals.

So you post occasionally. Or you hand it to a junior marketer who has never shipped a payment. Or you run an idea through an AI tool and publish something that sounds like it could have been written about any industry, by anyone.

In fintech, your audience knows their business. Generic content signals that you don't know yours. And in a sector built on trust, that matters.

Trusted by fintech leaders

Calastone SAP Fioneer iwoca Nium Deaglo Dext

The Solution

Your voice. My words. Real fintech credibility.

Every engagement starts with a voice capture session: a structured conversation where I learn how you think, what you believe, and how you naturally express your ideas. I dig into your sector, your opinions, your career narrative.

From there, I write posts that sound like you on a good day.

Not a templated ghostwriter who swaps out the industry name. I understand payment rails, credit risk frameworks, embedded lending infrastructure, open banking and the regulatory dynamics shaping your market. That fluency is what separates content your audience forwards from content they scroll past.

You review, approve and publish. I handle the rest.

What's Included

Everything you need. Nothing you don't.

01

Voice capture & positioning

A deep-dive session to understand how you think, what you stand for, and what your audience needs to hear from you. We define your content pillars, your tone, and the topics that are genuinely yours to own. This is the foundation everything else is built on.

02

Monthly post packages

A rolling batch of posts written in your voice, delivered for review at the start of each period. Long-form thought leadership, concise takes, reactive commentary on sector news. The mix depends on your goals. Most clients run at 8 to 12 posts per month, hitting the two to three per week cadence that drives consistent growth.

03

Content strategy & theme planning

A 90-day rolling content calendar aligned to your business objectives, sector calendar and audience priorities. Product launches, regulatory changes, conference season. Content that feels timely rather than arbitrary, and that builds a coherent narrative over time.

04

LinkedIn profile audit & rewrite

Your profile is a landing page. If it reads like a CV, you are leaving pipeline on the table. I rewrite your headline, summary and featured section to position you as an authority, attract the right inbound connections, and give your content the credible home it deserves.

05

Repurposing & amplification

Already producing whitepapers, webinars or long-form blogs? I extract the ideas, reframe them as LinkedIn posts, and stretch the value of every asset you produce. One good piece of thinking can power weeks of content with the right editorial lens.

Why It Matters

Fintech LinkedIn is different

A sophisticated audience

Your followers include CTOs, compliance leads, procurement managers and investors. They spot shallow takes immediately. Every post needs to hold up to scrutiny.

Sector fluency built in

I understand embedded lending, payment rails, BaaS, PSD3, open banking and the regulatory layer underneath it all. No briefing required to explain the basics.

Pipeline, not vanity metrics

The goal is not follower counts. It is inbound enquiries, speaking invitations, partnership conversations and the kind of warm introductions that close faster.

Consistent without being corporate

Personal brand content lands differently from company page content. I write in a way that feels human, considered and genuinely yours, not polished into blandness.

FAQ

Frequently asked questions

How do you make posts sound like me?

Every engagement starts with a voice capture session: a structured conversation where I learn how you think, what you believe, and how you naturally express ideas. I also review any existing content you have written. By the time I write your first post, I have a clear picture of your tone, your opinions, and the language you actually use. Most clients say it sounds more like them than anything they would have written themselves.

How many posts per month?

Most clients opt for 8 to 12 posts per month, which hits the algorithm sweet spot of two to three posts per week. We can scale up or down depending on your goals and budget. I will always recommend a cadence that is sustainable and consistent rather than a burst that goes quiet.

Do I need to review everything before it goes out?

Yes, always. I deliver a batch of posts for your review at the start of each period. You approve, adjust, or send back for revisions. Nothing goes live without your sign-off. Some clients make very few changes. Others use the review cycle to add personal anecdotes or timely references. Either approach works.

Will people know you wrote it?

Ghostwriting is a long-established professional practice. The ideas, opinions and expertise in every post come from you. I shape and structure them. Executives in every sector work this way. What matters to your audience is whether the content is credible, valuable and consistent.

What if I don't think I have anything interesting to say?

You do. You are operating at the sharp end of one of the most dynamic sectors in the world. Regulatory shifts, product decisions, customer behaviour, market trends. Your everyday context is genuinely interesting to the people you are trying to reach. My job is to help you see the story in what you already know.

Ready to build your presence?

Let's talk about what consistent, credible LinkedIn content could do for your profile and your pipeline.

Get in Touch