Strategic Messaging for B2B Fintech
I help payments, banking and embedded finance teams clarify value, drive adoption, accelerate pipeline and strengthen market position, backed by 10+ years across startups and category leaders.
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Why High Beam Digital
Fintech should be magic, not mundane. But when your product is complex, marketing gets stuck in explanation. Prospects stall. Pipeline slows.
I've sat on your side of the table: leading fintech marketing and acquisition, briefing writers, and being accountable for conversion. So I know that connecting properly with your audience can mean the difference between hitting your targets, or falling short.
From payment rails to PSD3, tokenisation to treasury, I can help you simplify without dumbing down, build trust fast, and create messaging that gets decisions moving.
Let's start a conversation.
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Henry Bell
Founder, High Beam Digital
How I Can Help
Expertise
Fractional Content Lead
Build a publishing engine that drives revenue - without the headcount or ramp-up of a full-time hire. As your fractional content lead, I embed directly into your team to set strategy, manage execution and get the most out of your internal experts.
Learn MoreC-level strategy at 40-60% less than a full-time hire.
No ramp-up. Start benefitting from day one.
Build internal capability while getting results.
Scale up for launches, scale down for maintenance.
Work
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YouLend
Created first Impact Report, leading to media coverage in Fintech Times and an FStech Award for Financial Inclusion.
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iwoca
Defined new content strategy and produced high-quality content, generating over £300,000 in new loan volumes.
Testimonials
"Henry has produced outstanding, high quality work under pressure, both as an individual and part of a team. I would recommend him for any project, no matter how large or small."
Rachel Lee
Growth Marketing Manager, Thought&Function
"We couldn't ask for a more flexible partner. A consummately safe pair of hands, his adaptability across our client base is matched only by the range of great content he creates. Three years in, Henry remains our go-to."
Harriet Green
Founder & Director, HSG Advisory
"Henry and I collaborated on a project to grow the SEO channel. We achieved a 40% increase within 6 months. This test was successful enough to be extended indefinitely, thanks in large part to Henry's strong contributions across strategy, process, and content creation."
Quentin Rouillon
Senior Marketing Manager, iwoca
"Henry has produced outstanding, high quality work under pressure, both as an individual and part of a team. I would recommend him for any project, no matter how large or small."
Rachel Lee
Growth Marketing Manager, Thought&Function
"We couldn't ask for a more flexible partner. A consummately safe pair of hands, his adaptability across our client base is matched only by the range of great content he creates. Three years in, Henry remains our go-to."
Harriet Green
Founder & Director, HSG Advisory
"Henry and I collaborated on a project to grow the SEO channel. We achieved a 40% increase within 6 months. This test was successful enough to be extended indefinitely, thanks in large part to Henry's strong contributions across strategy, process, and content creation."
Quentin Rouillon
Senior Marketing Manager, iwoca
Start Here
Get a forensic, honest review of your current messaging to help you decide where to go next.
£875
I'll review your homepage and core product pages against best-practices from your industry and my own insights.
Let's discuss how strategic copywriting can help your fintech scale.
Book a Strategy Call